How to Craft Marketing Email Footers Like a Pro

If you’re starting with an email template, it may already include the basics—but they often need a little cleanup. One element that’s easy to overlook (and makes a big difference) is the email footer. Even though it sits at the bottom, the footer carries important information: contact details, website and social links, unsubscribe options, and copyright notices. Here are a few places where a little visual polish can help.

• Image Quality and Spacing. Give logos and icons room to breathe. Export them as transparent PNGs and include a bit of padding around the graphic. The image doesn’t need to touch the edge of the frame—breathing room makes everything feel more intentional.
• Social Media Links. If you’ve used different usernames or handles over time, it’s worth checking that every icon links to the correct profile.
• Icon Consistency. Email platforms like Mailchimp and Constant Contact include social icon blocks, but you’ll still want to add and verify your links. If you’re using your own icons, try to stick to one visual style. If your Instagram icon is an outline, your Facebook icon shouldn’t suddenly be solid or boxed.
• Contrast Check. Light gray footers and white icons don’t always play nicely together. If elements start disappearing, a dark gray or your brand’s primary dark color usually reads better than white.

• Keep it minimal. A footer shouldn’t compete with the main message.

• Use preview tools and send a test email to yourself. What looks fine on a desktop can be so big on your phone that all you see is one letter on each line!

• Check Every Link. Buttons, text links, social icons, and email addresses. All of them.

• Spell check! Then check again. A second set of eyes helps more than you think.

The little things matter. And the attention to detail can go a long way to making you look professional. Last thing: once you’ve taken the time to set up an official footer, save it as a template to reuse over and over.