Generating AI content on topics you know little about is a recipe for disaster.
Marketing
Marketing works best when it’s clear, consistent, doable and sustainable. This section covers no-nonsense marketing strategy, content, and systems for small businesses, creatives, and nonprofits. You’ll find guidance on messaging, content, email, social media, and digital systems that support growth without requiring a massive budget or a full-time team.
Email is Not Dead—Start or Build Your List
Social media is noisy and unpredictable. Email is direct, personal, and still one of the best ways to build relationships and drive action. Don’t abandon it.
How to Craft Marketing Email Footers Like a Pro
Drag-and-drop builders and templates make it easy to craft beautiful marketing emails in record time, but here are a few things you can do to make them look professional.
Why I’m All Up in Your Business
I ask a lot of questions. Maybe too many. I know some people are like, “Dag. Can you just design something already??” I will, I will. Patience, grasshopper. I’m genuinely curious…
Your Website is Killin’ Your Conversions
Pop-ups, paywalls, ads, etc. (outside of necessary notifications), while good for initial engagement, can quickly become deterrents. Make the experience seamless and easy.
Excessive Social Posts with Zero Strategy is Just Noise
Posting excessively on social media isn’t a strategy. A thousand posts no one sees are still a thousand posts no one sees.
No Sales? Fix Your Funnel!
You will not drive sales if you don’t fix the path by which people find and engage with your product or service. If you don’t make it easy for them to purchase from or engage with you, you are wasting time and missing opportunities.